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Marketing proposal to Global Markets

Please read the attached instructions. The existing company and products must be U.S. Based marketed globally. A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following: 1. Identify two new products and/or services that the company can sell or offer to a global market. a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services. b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market. c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks. 2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales. a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market. 3. Discuss at least one distribution channel for the two new products and/or services. a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). b. Analyze how the global supply chain may affect the product or service. 4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace. a. Identify costs associated with developing and launching the new products and/or services. b. Evaluate consumer acceptance of the price set for the new products and/or services. c. Evaluate competitor prices for similar products and/or services. 5. Discuss the promotional strategy you will use to promote your products and/or services in a global market. a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market. i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics) b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market. B. When you use sources, include all in-text citations and references in APA format.
Please read the attached instructions. The existing company and products must be U.S. Based marketed globally. A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following: 1. Identify two new products and/or services that the company can sell or offer to a global market. a.
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Assignment ID
47780
Discipline
Type
CREATED ON
October 9, 2016
COMPLETED ON
October 10, 2016
Price
$30
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Latest reviews for KingsMerit
kwizera199091
December 2, 2016
kwizera199091
Great work. Delivered on time. I would work with Kings again.
dawn.butterfield86
November 27, 2016
dawn.butterfield86
Awesome work as always
nawaf912745
November 26, 2016
nawaf912745
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