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ABC Pvt Ltd, manufacturers of cleansing powder in Sri Lanka, was created in 1995. It became the best washing powder manufacturers in the whole country by the year 2000, and had an enormous market share. The organization decided to execute a survey to be able to find out the reasons for the drop in market show and sales. The management also wanted to assess the amount of customer satisfaction.
Every problem exists within a context of the characteristics of the ABC Pvt Ltd and of the market-consumer likes and preferences, degree of income and rate of development in the market areas, the amount of competition and competitor action and response, and the sort and amount of governmental regulation. These environmental factors may individually and collectively have an impact on the outcome of the reason why for the drop in market share and sales.