Market segmentation thought as a process of dividing market into distinct group of consumers who've common characteristics, needs or patterns to selecting a number of segment to focus on with a definite marketing blend. Different companies have their own skills to provide their target market better, which is why some company placing much effort and attention on specific segment. First, geographic segmentation is dividing the marketplace into different physical units. Fast-passed Malaysia has a good shape for the cookie industry. That is because coffee stands for cookie culture. Therefore, Malaysians can go through the coffee to learn more about the cookie culture. Oreo got chosen to give attention to psychographics, demographics lifestyle of consumer, which is why Oreo is usually the best choice.
In her dissertation, "Disconnected", Lynda Smith apprehends that today's technological ahead movements take over each of our basic human being interactions. The lady explains that individuals are getting brainwashed in to believing that cell phone, pcs and other technical gadgets help us to stay connected easily and instantaneously. Although the the fact is by using these gadgets we could not going through face to face marketing communications, instead our company is separating coming from each other. Lynda Smith tries to connect with viewers emotions by simply pointing out deceptive cell phone transporter commercials and slogans. Johnson also uses further information to support her claims, these companies include lied to us and succeeded by providing false data by repeating.Which causal has the buyer believe these businesses are trusted and consumer friendly. More she uses CIA's info base data to show the amount..