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Marketing plan

Objective of the Assignment First- Overview - industry/service Second- Description of the Service or product Third- Service Marketing Strategies Fourth- Journals and websites, see below: The Adaptation of Services to the Internet The way that services are offered to consumers is changing drastically because of the impact of the Internet. How have the following industries had to change to adapt to this technological change? Banking – Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com]. Healthcare – Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com]. Insurance – Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the “old” way of buying insurance? Visit and explore some of the links. Travel – Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace? Journal of Marketing Journal of Advertising Journal of Consumer Behavior Journal of Marketing Research Fifth- Competition, trends, etc. Sixth - Marketing Management strategies Seventh - Conclusion Select one category/industry and write a 5-7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories above). Please be sure to include at least 3 journal articles.
Objective of the Assignment First- Overview - industry/service Second- Description of the Service or product Third- Service Marketing Strategies Fourth- Journals and websites, see below: The Adaptation of Services to the Internet The way that services are offered to consumers is changing drastically because of the impact of the Internet.
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Assignment ID
47663
Discipline
Type
CREATED ON
October 9, 2016
COMPLETED ON
October 11, 2016
Price
$40
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Latest reviews for Kimberly
yurikang071746
December 2, 2016
yurikang071746
overall good but couldn't pass the subject. need to revise again.
gbottorf19
November 29, 2016
gbottorf19
Great work and on time!
emmansengco2096
November 24, 2016
emmansengco2096
good work