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Instructions 1. Identify a company working multiple products or services. Visit and write down the address of your website. 2. List the products or services you have. Select the product that your understanding is of greater recognition. 3. Discuss the following features in the selected product or service: to. Price: Compare competition and evaluates whether it is competitive. Evaluates other factors such as quality and brand, affecting the price. b. Quality: a product of good, moderate or poor quality is considered? c. Brand: How do you think is the brand recognition? d. Variety: There are variations of the same product? Does it increase, decrease, or complements its competitive value? and. Offers: Evaluates recent product offerings that have been published. Who they are addressed? F. Advertising campaigns: Evaluate advertising campaigns past and present. What pursue these campaigns? g. Utility: Explain the usefulness of the product. Catalógalo as necessities, convenience or luxury. h. Other: Evaluates any other aspect that has not been discussed and that you understand it is important for the product or service selected. 4. Based on the assessment in instruction 3, carries a letter of at least two paragraphs of 5-6 sentences each, in which you describe goal of such product or service market. 5. Based on Table 11-3 textbook, showing the most common bases for market segmentation, indicates which consumer demographic characteristics of the product or service are selected. Support your answer with reliable information obtained from the Internet. For example, you can go to Google and type "Demographics of selected product". Try it by typing "demographics of soda consumption". 6. Conclude explaining the importance of a manager of a business knows the target market segmentation and market their products or services
Instructions 1. Identify a company working multiple products or services. Visit and write down the address of your website. 2. List the products or services you have. Select the product that your understanding is of greater recognition. 3. Discuss the following features in the selected product or service: to. Price: Compare competition and evaluates whether it is competitive.
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Assignment ID
47520
Discipline
Type
CREATED ON
8 October 2016
COMPLETED ON
9 October 2016
Price
$30
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