In the long term, city getaways and weekend breaks will still be a captivating and growing portion of the global tourism market. City tourism is one of the fastest growing tourism sectors in the world. The unexploited opportunities and the increasing harmful results on the urban communities, however, highlight the value of interacting with the sector with regards to the urban overall economy, environment and communal and cultural local specifics. In these days it's true that what is projected as the 'image' of an city, can become more important than the truth of metropolis itself, in shaping visitors', investors', and even its inhabitants' opinion than it. Marketing techniques are often used to help a city's transformation into a post-industrial centre of tourism, culture and re-development.