Originally FedEx Corporation is regarded as FDX Corporation. It really is a well-known logistics services company. The business was founded in america in 1971. FedEx furnishes customers and businesses around the globe with an all-inclusive profile of travel, e-commerce and business services (About FedEx, 2010). The business offer included business applications through working companies fighting conjointly and managed collaboratively, under the well-thought-of FedEx brand.
FedEx had gained significant position one of the world's most accepted and devoted employers. It works with an increase of than 275, 000 employees and contractors. It motivates all its employees and contractors to remain wonderfully, positively concentrated on safety, the best honest and practised methods and the needs with their customers and communities.
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The study is designed to evaluate the marketing strategies in life insurance service sector how these strategies enhance sales & marketability of something which in the end lead to customer satisfaction. The insurance situation faces multiple issues such as increased costs of procedure, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to average premium growth & the increasing burdens of regulatory conformity. Keeping all the above problems around the analysis would try to review all the factors that added to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance coverage services keeping in view external and internal environment of the company.