Keywords: zara competition analysis There is a hardcore competition in clothing suppliers. Who may have a competitive benefits in clothing retailing will be the winner. "Competitive Benefit" identifies a company's profit and market share. Offshore supply is one of the techniques, which is employed generally by clothing merchants to accomplish low labour cost, as the apparel industry continues to be labour focused industry. The supply string in the garments industry is chemical substance and lengthy. Barbee and Carlyle (1999, p. 85-87) says that the resource string "encompasses all activities associated with the flow and processing of goods, from fresh material stage to the end customer, as well as associated information movement. " The much longer the supply string the excess complicated it is to handle and the more a corporation relay on long-range forecasts.