Kates kloset marketing plan

Document Type:Thesis

Subject Area:Engineering

Document 1

D. Kate’s Kloset Marketing Plan Introduction Kate’s Kloset is one of the prominent fashion and clothing business. It is a business that has been in place for more than five years now and hence it has a well-established customer base. Social media is also another major tool that the business has drawn large and exclusive success from and hence making it the most petite one among the members of the current world. It has a high sense of fashion and the level of customer care services that it offers to its customers across the globe is top notch. Shipping of the products overseas can be done with a little extra pay from the customer. Each of the products sold by Kate’s Kloset has a brand logo which identifies the business products from the competitors (Kristina & Trude, 2017).

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The company also enjoys a competitive advantage on the high designer fitting fashions that it offers. This is because the business has a well-established rapport with its customer's across the globe and hence people have full trust in the company's products 2. Place The distribution channel of the products offered by the company is quite simple. Pricing skimming, in this case, is developed to meet the market demands and also the demands of the consumers. The pricing skimming strategy applied in this case is aimed at ensuring that the business fetches a high price for its goods and services when they are still introducing them ( Hanna, 2017). The competitive advantage that is enjoyed by the company, in this case, lies in the strategy to maximize profit during the prime introduction of the product and the same reduced as the product gets old.

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