Keywords: bank advertising, advertising in finance
Advertisement takes on an important role in every sector. Since following the monetary reforms of 1991 the financial sector in India shows tremendous growth. Policies of Liberalization and Globalization have resulted in competition in the financial sector (Pathania, 2012). This keen competition on the market and change in the business and companies, led the FINANCE INSTITUTIONS to own variety and quality of products and services to their customers. In order that the grade of services which they offer should be known to the customers the companies should advertise their products and services. Advertisements helps Financial Institutions to makes an effort to improve or reinforce the attitude of the client, reader and viewer towards the publicized products.
Economics can be broken into two broad categories: microeconomics and macroeconomics. Macroeconomics is the study from the economic system overall. It includes processes for analysing changes in total result, total work, the consumer price index, the unemployment price, and exports and imports. Macroeconomics addresses questions about the effect of changes in expense, government spending, and taxes policy in exports, end result, employment and costs. Only combination levels of these types of variables are considered.But hidden in the combination data will be countless changes in the output degrees of individual businesses, the usage decisions of individual customers, and prices of particular goods and services. Although macroeconomic issues and policies order much attention in the press, the microeconomics of the economic climate also are important and often are of even more direct software to the daily problems facing the administrator...
