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Metrics analysis

You are required to perform a brief situation analysis for a brand/company of choice, using at least 10 metrics formulas which i will provide. The analysis should be approximately 3000 words long and form a coherent whole. Support and reference your metrics calculations, with industry reports (use University databases, such as MarketLine/Datamonitor, Passport GMID/Euromonitor, IBIS, Mintel), the business press, annual reports, etc. You need to interpret the numbers in the context of the strategic situation of the company/brand (for example, if you report on market share, interpret market share trends in the past few years, and explain how this relates to the competition and what the strategic implications are). There should be a clear distinction between objectively reporting on the metrics, your analysis of them and finally, your strategic recommendations. FORMATTING: The assignment should be submitted in the format of a professional report and include all components that constitute such a report. The first page of the Word document handed in should be a cover page. Please follow these formatting guidelines: • Single sides, A4, normal margin (2.54 cm on all sides); • Double-spaced; • Left-justified; • 12 pt Times New Roman; • Insert page numbers; • Place team member initials in the bottom header. The following are NOT included in the 3000 word count: • Title Page • Contents Page • Footnotes • Charts, figures, tables and graphs • List of references/bibliography • Appendix items
You are required to perform a brief situation analysis for a brand/company of choice, using at least 10 metrics formulas which i will provide. The analysis should be approximately 3000 words long and form a coherent whole.
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Assignment ID
46171
Discipline
Type
CREATED ON
October 4, 2016
COMPLETED ON
October 6, 2016
Price
$40
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