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Preliminary Research Memo
This is a 500- 750-word memo that asks to conduct research bases on my initial witten pitch attached below. what sorts of questions might potential investors, partners, and employees have before they feel comfortable coming on board? What areas will you need to focus on in order to make your idea successful? What can looking at the competition tell you? This document should contain both market analysis and marketing strategy. Try thinking about these questions:
Defining Target Market, Market Size, etc.
Analyzing your Industry, its participants, your market, and market trends
History of the industry or market
What need or demand your company fills
The current and prospective buyers of your company’s products or services
What type of buyers of your company’s products or services (“brand-conscious” buyers, impulse buyers, window shoppers, bargain shoppers)?
What motivates customers to buy?
Relevant demographic profile: income, gender, occupation, marital status, ethnicity, education?
Location of target market: live, work, play, etc.
Significant statistics for your industry: revenue size, number of businesses, units sold, employment figures
Patterns and trends of your industry (growing, leveling off, shrinking)
Factors that influence growth or decline in your industry
Changes in demographics, consumer taste, or needs for your industry
How you plan to make customers aware of your product or service
The EXACT cost of these methods (how much would AdSense cost? A tv spot? A radio ad?)
What message you are trying to convey to customers about your product, service, or company
What messages will you give customers to motivate them to purchase your product or service:
Product: the tangible aspects of the product or service
Price: the cost advantage
Place: the location’s convenience and décor
Promotion: the amount and nature of the marketing activities
Below I attach My written Pitch and I want the following questions answered based on that. I will need to work in detailed along the way with the selected writer, so if you one of the writer that dont responds to any messages please do not asked to be hired.
This is a 500- 750-word memo that asks to conduct research bases on my initial witten pitch attached below.