Situation Analysis of Elite Auto Spa Marketing Plan
the Situation Analysis is the answer to the question in chapter 2, “Where are we now?” It includes the SWOT analysis, Industry Analysis, Competitive Analysis, Company Analysis, Customer Analysis, and Customer Characteristics. Executive Summary Overview: ELITE AUTO SPA is a California based company focused on delivering excellent automobile cleaning services while focusing on sustainable solutions for the environment. ELITE AUTO SPA offers a convenient car wash that comes to you, while being very unique in our execution. We provide a hand washed, environmentally, and wallet friendly service that requires nothing but you being satisfied with your fresh car wash. This is our unique selling point, that we believe will set us above other companies. No other car wash in Palo Alto, Menlo Park or Atherton accommodates their customers wants and needs like we do. This is why we will logically sustain our business. We believe the residents of Palo Alto, Menlo Park, and Atherton will be excited to give us their business in exchange for such a quick, easy, inexpensive, and quality wash. Our business will be successful because our target market is large, we sell a service that is very demanded, and we have a tenacious passion for satisfying customers. Mission Statement: To create lifetime customers by delivering a pristine, easy, and friendly experience through engaged and valued team members. Day in and day out, we attempt to supply the best possible experience for both customers, and our team members. It’s not just part of our culture, it is our culture. Vision Statement: To be the leading car wash in California with desirable and recognizable brand, that rewards loyal customers, to combine for the best mix. We are here, starting our business, with longevity in mind, to make a difference in the long run Elite Auto Spa’s objectives: To provide sustainable, beneficial, and reliable car wash services. We take good care of our customers and the environment so they can continue to take good care of us. We also make it an objective to be professional, through our professional pride and passion. Another objective is Customer loyalty: we strive for long-lasting partnerships by creating added value for our customers.