Recession is thought as an activity of lessening demand of products, raw materials, labour and services for long term time. The entire economy of the united states is decreases during recession (kentent). As recession is an integral part of normal economic routine but the results are always bad. Studies performed by research workers for the marketing methods during recession shows different results. Warden et al, (1990) suggested marketing strategies to cope with a recession. Usually sales declines during recession. Before developing a marketing strategy to cope with a recession, it's important to forecast its length, depth and diffusion. Duration identifies the extensiveness and depth of the recession; and diffusion, how wide it spreads. Diffusion is important in a way that recessions don't have an effect on all customers at the same level.