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Memo: Re-inventing the brand of a publicly traded Canadian company

Persuasive Presentation and Memo: You are the Chief Marketing Officer of a publicly traded Canadian company. You have been recently tasked with the challenge of re-inventing the brand of your company. What would you suggest and how would you implement this new branding effort?
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Assignment ID
45547
Discipline
CREATED ON
October 1, 2016
COMPLETED ON
October 2, 2016
Price
$40
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May 6, 2017
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