Introduction In contemporary international business with an extremely available market, many local enterprises are facing severe competition from large scale international company. Regarding disparities in overall strengths, it is quite essential and essential for local business to explore new development ideas as well as new space for development. With its carrying on effort on re-engineering these years, Hong Kong Sea Park has turned a earnings of 95. 7 HK$ millions in 2004. However, with the approaching opening of Hong Kong Disneyland, Hong Kong Sea Park should be ready for the task from its main rival by beginning with its characteristics, repositioning, determining its utter advantages, carrying out redevelopment plan with the support from its companions and local government.