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As a media planner or buyer, it’s up to you to know about the media that you will be working with. As a result, you will be asked to analyze different media over the course of the semester. The Media Analyses that you provide should be at least 2 pages in length, typed, single spaced and cover the following areas:
Describe the content of the magazine or television program
Provide a review of the advertisers and products in the magazine, website or TV program
Detail the message of the ads that appear in the magazine, website or TV program
Provide a description of the readers that would read the magazine OR the viewers that would watch the television program OR the people that visit the website. The description should include demographic as well as psychographic attributes of the consumers of the media as well and why you think this description is correct.
you should review a magazine that you do not ordinarily read and look at the content of the magazine and the advertisements to determine the people that the magazine is trying to attract and your rationale as to why you believe this.
As a media planner or buyer, it’s up to you to know about the media that you will be working with. As a result, you will be asked to analyze different media over the course of the semester.