Keywords: online marketing strategy importance, marketing impact In the global commercial world today, creating an effective corporation faces many difficulties. These hurdles often influence their rate of long-term plan. Even the organisations that are well established, internationally recognized and placed the requirements for market, have difficulty daily to keep up their position quo. Marketing is an essential process in virtually any business since it contributes greatly to the success of the organization. Production and syndication are also will depend essentially on marketing. Marketing is a essential element of the prosperity of all organizations. The marketing strategies include obtaining new customers, branding, and open public relation. All of these tactics are performed to encourage sales.