The motor unit industry always is the most famous industry in the worldwide, because the introduction of global economy ever more lead to real human cannot live without cars. As a result, the demand of the marketplace brings more intense competition in the industry. Meanwhile, the Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a renowned motorcar and street motorcycle company in the world. The major products placement of BMW is superior segments of vehicles in the global electric motor market. Its main competition is Daimler Motor unit Company with the famous brand called Mercedes-Benz which also concentrates on the same market section. The summary of BMW Group The source of BMW Group Bayerische Motoren Werke Aktiengesellschaft (BMW) is a German motorcar, motorbike and engine manufacturer which was founded in 1917 by the first chairman Franz Josef Popp.