From TV to Tweet

You are a media consultant who has been hired by a startup social media company. The company wants you to write a formal research report that answers the question “How have changes in mass media influenced the ways people experience presidential campaigns?” In your report: describe major milestones in the history of mass media between 1960 and today compare and contrast the use of mass (and, as appropriate, social) media in the following presidential campaigns: 1960: The Nixon/Kennedy Campaign (http://www.history.com/topics/us-presidents/kennedy-nixon-debates) (http://content.time.com/time/nation/article/0,8599,2021078,00.html) 2012: The Obama/Romney Campaign (https://www.youtube.com/watch?v=aYKKsRxhcro) identify how social media differs from mass media argue how changes in media have impacted the ways people experience political campaigns All the resources you will need (articles, videos, essays, etc.) have been gathered for you in Project resources. You will need to find relevant information in these resources and synthesize it in your analysis. Feel free to supplement your research report with photographs, political cartoons and/or links to other media. Make sure to document your sources appropriately using APA citation format. It is important that you not use or quote from any source without citing it.