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Marketing Strategy- Promotion

Baby Organic is a Fictitious delivery service that will deliver organic baby food, diapers, and formula throughout the Metro Atlanta company. This is a small company that is partnered with parent company the Honest Company. I need a 3 page paper with 3 sources cited APA style describing how I plan to market the service and estimated cost. Please read the notes about the company as well as the guidelines I will have attached below. (Due in 24 hours By 11PM tomorrow) • Describe each of your promotional activities that you envision as essential to ensure an integrated approach to promoting your product or your service. Describe your execution (i.e., your rollout plan) in accordance with the following format for any and all expenditures (the dollar figures will go into the IMC promotion budget). For example: 1) Weekly 1/4-page ads in the Sunday Ledger @ $5,100 for each edition. Ads run each Sunday for two months, followed by publication during alternate weeks through Week 52. Total Cost: $153,000. 2) Thirty-second radio spots on WBAL-AM, with two ads during morning drive time and one during evening drive time; ads to run five days each week for first month and alternate every other week for five months; ads to run once each morning every other day during months six through 12. Total Cost: $117,451. Probably the most effective way to deal with these issues is to create a table showing what is going to be running, where, when, and how much it is going to cost. There are some excellent resources available on the web to help you determine some prices for things like television and radio advertising. For newspaper or magazine, go to those particular media choices and look for their rate sheets to get prices.
Baby Organic is a Fictitious delivery service that will deliver organic baby food, diapers, and formula throughout the Metro Atlanta company. This is a small company that is partnered with parent company the Honest Company. I need a 3 page paper with 3 sources cited APA style describing how I plan to market the service and estimated cost.
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Assignment ID
44136
Discipline
CREATED ON
September 24, 2016
COMPLETED ON
September 25, 2016
Price
$40
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