In today's competitive business business, travel and tourism industry is one of the world's biggest and fastest growing market sectors. Now Folks are going for leisure, recreation, business purpose and the majority of them are going as part of their employment than ever before. Tourism has become a popular global leisure activity. Matching to US World Tourism Organisation (UNWTO, 2009) there were over 922 million international visitor arrivals in 2008, with a rise of just one 1. 9% when compared with 2007. Now travel and tourism industry is becoming one of the most significant and dynamically growing sectors of economic establishments. A country can earn an enormous amount of foreign currency by travel and travel and leisure.
Keywords: reason for pest analysis
In our modern-day society, the business is operating in a complex marketing environment, consisting of uncontrollable causes to that your company must adapt. Hence, it is necessary for the company to look at its marketing environment includes the macro and the micro marketing environment. Some people believe that the business only targets micro marketing environment because they are internal factors near the company that have a direct impact on the organizations strategy. However, others dispute that the wider macro-environment changes might not be as near to the marketing firm's day-to-day businesses, nonetheless they are just as important, that are Political-legal factors, Economical factors, Socio-cultural factors and Technological factors.
There are three types of environments which affects an enterprise.