Title: Institution name: Course: Date: KENYA AIRWAYS. INTRODUCTION Kenya Airways is the flag carrier of Kenya and the first African carrier established in 1977 prior to the dissolution of East African Airways with main offices in Nairobi Kenya and Jomo Kenyatta International Airport as its hub. The carrier provides a diversity of flights to various destinations around the world. Due to the consistently increasing tough business environment that has caused consecutive losses over the last five years with last year recording a loss of Ksh. 10 202 million shillings in 2017 the airline adopts a new strategy to ensure growth and success from next year. EXECUTIVE SUMMARY. The main objective of this business plan is to transform the carrier into a profit making company despite the 2017/2018. The new budgeted costs for the year are estimated at Ksh.2.5 billion. After the implementation of this new business plan the carrier estimates a profit of Ksh. 50 200 million in the next financial year with a 5% increase in three recurrent years. The net profit margin is expected to arise from the new services to be introduced. MISSION. Kenya Airways aims to be the leading Airline in African continent through the provision of quality and flexible flight services to its customers. The Airline plans to be the first choice for all travelers around Africa and the world. KEYS TO SUCCESS. The airline has strategized the following key areas. Provision of quality hospitality services to travelers. Flexible schedules. Competitiveness Continued introduction of new flight destinations. [...]
please find a well known business which is failed and you have to prepare business plan.