Name Professor Course Date Applying management concepts & response Company Name & Ticker Symbol: Nike INC NIK Company website: m.nike.com Annual Report: https: Letter to the Shareholders Fiscal Year 2017 (FY17) was a good year for the Nike family. The revenue grew by 6% on a reported basis and 8% on a currency-neutral basis. This translates to revenue of $34.4 billion which is remarkable. In addition to the growth in sales the earnings per share also grew by 16% to $2.51 while return on investment capital was nearly 35%. Apart from the financial progress the company also had some significant moments in the year. In May in Monza Italy history was rewritten as Eliud Kipchonge set the record as the first man to ever run 26.2 miles that fast. The Breaking2 was a company project aimed at breaking the 2hour barrier for the marathon. The event one of many its customer base enabling the brand to charge a premium price over its competitors. It also has an advantage of scale. Due to the company's large size it is able to save on cost. This enables it to make a revenue twice as much as that of its closest competitor Adidas. Its other advantage is innovation. Nike prides itself in its unique innovations. The research and development is a vital department in the company. The company's development of new products with distinct features set it apart from its competitors. The company's innovative nature has also enabled the company to expand its scope. Nike has an impressive product portfolio that serves its customer comprising of kids teenagers women and men. The greatest of this factors is the company's use of celebrities to promote their products. These celebrity endorsement play a huge part increasing slaes and distinguishing it from other companies. [...]
This assignment is the first of four assignments that will require you to apply business concepts to a real-world business. You may use the same company in each assignment or you may change companies as you go. For this assignment, the most important thing is to choose a business for which you can successfully access an online Annual Report. Annual Reports are sent to shareholders each spring. They are almost always in color and contain a number of photographs and graphics. The easiest way to find a company's annual report is to go directly to the company's web site. Start by looking for a link titled "For Investors" or "About Our Company." It is often at the bottom of the company's home page. You may have to look around a bit to find the Letter to the Shareholders. Use the most recent Annual Report available. It should be dated 2013 or later. Sometimes companies will post their 10-K report, which is submitted to the SEC annually, in place of an Annual Report. A company may even label its 10-K as its Annual Report. The 10-K is not in color. Since the 10-K does not include a Letter to the Shareholders, you will need to choose a different company if the 10-K is the only report available. Check the Discussion 4 - Companies topic for list of companies that you can choose from, although I cannot guarantee that all the companies listed will have the materials necessary to complete this assignment. You may also choose a company that is not on the list. Since each student will report on a different business, you will need to reserve your choice.