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Student’s name Professor’s name Course Date The Hierarchies of Effects The term hierarchies of effects refer to an established sequence of steps which usually occur towards an attitude. An attitude is a general evaluation of objects issues advertisements and people that is normally lasting. An object on the other hand is anything that people have an attitude towards. Attitudes are usually lasting because they always endure over a long time period and in many instances they apply to more than one-time event (Solomon et al.). Further attitudes assist people to make choices which could be trivial or important. The concept of hierarchy of effects was developed by attitude researchers with to do was 53% before the project began. This figure reduced to 41.5% after the project meaning people had tried the project and found it worth of their time and resources. In conclusion therefore the link between changes in attitudes that automatically lead to changes in environmental behavior is weak in as much as it forms the basis of much public information policy. Perhaps behavior change with the “try before you buy” approach maybe a more effective tool in changing people’s attitudes towards a particular product project or issue of public domain (Solomon et al.). Works Cited Solomon Michael et al. Consumer Behaviour Ebook. 3rd ed. P.Ed Australia 2013 pp. 240-241. [...]

Order Description:

hello it is a powerpoit presentation on the bais of case study

Subject Area: Business

Document Type: Research Summary

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $15

Words 275

Pages 1

Completed in 20 days

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