Marketing Segmentation and Consumer Relationship Management Name Date SingHealth is Singapore’s largest group of health care institutions. Having been formed in 2000 this institution consists of four public hospitals serving the communities of their locations. In addition it has 42 clinical specialties 5 national specialty centers Bring Vision Community Hospital 9 Polyclinics. This entity operates Changi General Hospital Singapore General Hospital Sengkang Health and KK Women’s and Children’s Hospital. The Specialty centers include the Singapore National Eye Centre National Heart Centre Singapore National Cancer Centre Singapore National Neuroscience Institute and National Dental Centre Singapore. This organization supports Singapore’s general population as the hospital groups and centers are located across the nation. A niche market is a particular segment of market or a well-defined group of potential customers. SingHealth organization’s niche market is the people in need of comprehensive multi-disciplinary and integrated care. There is organization’s services such that there is a practice of telemedicine (Navimpour & Soltani 2016). SingHealth should consider these aspects in their promotional tactics. References Low L. L. Kwan Y. H. Liu N. Jing X. Low E. C. T. & Thumboo J. (2017). Evaluation of a practical expert defined approach to patient population segmentation: a case study in Singapore. BMC Health Services Research 17 771. Negm R. A. (2016). The Value of Customer Relationship Management in the Service Industry Egypt. Walden Dissertation and Doctoral Studies. Walden University. Navimpour N. J. & Soltani Z. (2016). The Impact of cost technology acceptance and employee’s satisfaction on the effectiveness of the electronic customer relationship management systems. Computers in Human Behavior 55 1052-1066. Tan N C. Tan Y. T. & Kin P. T. (2013). Research Consultation clinic: impetus towards facilitating primary care research. Asia Pacific Family Medicine 12(1) 4 [...]
Research a local health care facility or organization that has chosen a niche market to target, and address the following: Introduce the organization, and identify the overall population it serves. Define a niche market and what makes it so. What is the niche market for this facility? Explain the segmentation strategy implemented by this organization. Explain how the organization adapts its marketing programs to address that target. Do you feel that this approach is or has been effective? What tools did you use to make that decision? What would you have done differently? NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.