ASSIGNMENT ID
436651
SUBJECT AREA Management
DOCUMENT TYPE Research Paper
CREATED ON 23rd March 2018
COMPLETED ON 27th March 2018
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Expert hired: DRbruce

Use of planned change in downsizing & increase in market share

You are an entrepreneur who has recently launched a new kind of chocolates, made from high end chocolates filled with liquor, that has quickly obtained a loyal following in San Francisco, Marin County and the Valley. The company has decided that it would like to increase production of your candy line to serve a wider geographical area, with the eventual goal of serving all of the United States and Canada. To increase market share of the highly successful chocolates you must downsize the department manufacturing lollipops (failing sales) to increase production of the chocolates. The problem you have is deciding the best way to secure your market share and manage the environment as you grow. Your supply chain currently involves purchasing the cocoa from a local vendor and liquor from a large distributor. Both can meet your demand for supply. In a 3-5 page APA formatted paper indicate how you would go about ramping up for increased production and downsizing the lollipop department to maximize your chance of securing a stable niche in the candy market nationally. Support your choice with information from the text book AND two (2) other research sources. Cite all research information contained in the paper. Include a title page and reference page in addition to the 3-5 body pages.
You are an entrepreneur who has recently launched a new kind of chocolates, made from high end chocolates filled with liquor, that has quickly obtained a loyal following in San Francisco, Marin County and the Valley. The company has decided that it would like to increase production of your candy line to serve a wider geographical area, with the eventual goal of serving all of the United States and Canada. To increase market share of the highly successful chocolates you must downsize the department manufacturing lollipops (failing sales) to increase production of the chocolates. The problem you have is deciding the best way to secure your market share and manage the environment as you grow.
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