Robert Keith Prediction on Market Revolution

He predicted that advertising of products would be the key determinant in the success and failure of any type of business (Keith, 4). The prediction shows that raising the awareness among the public regarding the products and services produced is of significant value to the business enterprise. It helps in understanding the customer preferences and attitudes which contribute towards business success. With the growing competition in the market, the prediction shows that the business must be conscious of customers and adapt according to specific customer desires. The prediction of more changes in market revolution shows that the business people must also change their attitudes and way of operation to maximize their sales and profits. The iterative learning between the company and customers help the company to understand their target customers, and provides background information and a basis for shifts in customer needs and preferences.

Sustainable and long-term profitability strategies in companies have also helped Keith predictions to pass. The companies are conscious of the importance of consistently delivering and understanding the different dynamics in the marketplace to establish ways through which they can create products for long-term profitability. Companies want to create loyal customers who can help in advertising the brands. Loyal customers are also less susceptible to the growing competition in the market; they buy larger volumes, are more frequent, and are always ready to pay higher for products (March, 28). With the growth of technology and internet, the companies can exploit such developments to record some specific details about their customers such as their purchasing behaviors. The analysis would help the companies to understand the specific needs of potential customers at a particular time (March, 31).