Geographic Segmentation: Refers as it looks to segmenting the marketplace according the spot of your country or the world, market size, market density, or local climate. Nokia for example. Has targeted rural India for a long time by manufacturing solid, yet sleek, cell phones ad sending army of customer support vans all around the countryside to show the company's dedication to assisting customers. In this manner, Nokia holds 60% of Indian's handset market.
Demographic Segmentation: Some common bases of demographic segmentation are years, gender, income, ethnic background, and family life cycle. The first one, of course refer to different categories including, new-born, babies, young children, teenagers, adults, and seniors.
Keywords: semantic derogation good examples, semantic derogation gender
The Semantic Derogation of Woman
In the reading of Muriel Schulz "The Semantic Derogation of Woman", the writer talks about words where describe woman in a slang or profound way. The writer says this is because men fear woman's attitudes and this is the only path they can allow it out. Schulz's talks about how precisely words as time passes that have been nice and gentlemanly like or had a good interpretation have grown to be rude and slanderous towards girl. I hope by the finish of this newspaper you will better understand what Schulz's point of view was aiming to explain.
The main concern the author points out is how the terms we use today will complete to new generations. She says it throughout the newspaper that men of degenerated all of these words in some way or form to insult woman.
Coca-Cola, the major rival of Pepsi has been exiled from the desert kingdom. Because of this, Pepsi extended into Arab Countries & comes with an 80% talk about of the $1 billion Saudi soft-drink market. Saudi Arabia is the third largest foreign market of Pepsi, after Mexico and Canada. In 1993, about 7% of Pepsi-Cola International's sales came from Saudi Arabia. The surroundings in Saudi Arabia makes the country very favorable to soft-drink sales because alcohol is prohibited & climate is scorching and dry out.
Mode of Growth:
Pepsi uses franchise system for international development.
Sources of Competitive Advantage:
PepsiCo has competitive benefit in terms of worldwide syndication & the business is able to produce all its products in the united states where they are really consumed.