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Branding and Culture report (Example)

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International brand strategy and cultural adaptation: MacDonald’s Student name: Student number: Course code and title: MARK 3311.90L Business and Culture Instructor: Dr. Sharon SchembriIntroduction Globalization has reduced the world into a village. It has led to growth in technology and improved innovation and communication. One can easily move from one country to another within a short period and also communicate to a person who is on the far-end side of the world within seconds. Therefore it has made communication and transport convenient and accessible. Different cultures have integrated as a result of globalization and business has improved and become faster. However global companies face several challenges as they grow in a fast moving world. They encounter difficulties in introducing their brands in different countries that have different cultures. It is paramount therefore for companies to take into consideration cultural perception of the people while adding new brands to these its menu to meet the customer requirements. On other international foreign markets MacDonald’s has also succeeded. It uses the same strategy to penetrate the markets. The approach it uses is appealing to different cultures. The report has analyzed and shown how cultural adaptation is essential for multinational companies in foreign markets. References Alden D. L. Steenkamp J. B. E. & Batra R. (1999). Brand positioning through advertising in Asia North America and Europe: The role of global consumer culture. The Journal of Marketing 75-87. Interbrand (March 23 2018). Best Brands. Retrieved from interbrand.com Realist (Jul 18 2014 ). Must-know: A company overview of McDonald's. Retrieved from marketrealist.com (5.18 2012) Chinese version.Retrieved from www.mcdonalds.com H. (1999). The history of McDonald's.Moller K. (2006) Comment on The Marketing Mix Revisited: Towards the 21st Century Marketing Journal of Marketing Management 2006(22) P. 439-450 Ohnuki-Tierney E. (2007). Kamikaze diaries: Reflections of Japanese student soldiers. University of Chicago Press. [...]

Order Description:

1 brand has to be picked and then the paper has to show how that brand is marketed differently in 2 different countries "To complete this assessment, students are required to compare and contrast how the same brand is marketed in different cultures. Give an overview of the brand and the associated values of that brand. Then given an overview of the different cultures where this brand is marketed and show how that brand is tailored to suit different geographic and/or cultural segments." I have attached an example report. It has to be similar to it, and I have attached the grading sheet that will be used for the paper. Please read the report as the one I need has to be very similar just different brands used. and finally i have attached the writing clues I was given to help write the report

Subject Area: Marketing

Document Type: Research Paper

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $75

Words 2200

Pages 8

Completed in 22 days

Expert Stephen M

Client Review

great paper delivered on time

Positive
04.13.2018

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