ANNOTATED BIBLIOGRAPHY Name: Course: Institution: Tutor: Date: Annotated Bibliography Keller K. L. & Lehmann D. R. (2006). Brands and branding: Research findings and future priorities. Marketing science 25(6) 740-759.This article tries to provide the relevance and establish certain influential works in the branding area through highlighting what has been academically learnt in areas such as brand positioning brand integration and brand growth. The two authors of this article Keller & Lehnamm are graduates of the business school in their different colleges conversant with the business articulates. The nature of their research borrows from other researched items and not only on their own thoughts and thus making the information reliable and dependable on it the branding field. Betancourt R. R. Chocarro Eguaras R. Cortiñas Ugalde M. Elorz Domezain M. & Múgica Grijalba J. M. (2014). The impact of market environments on marketing relationships. International Journal of Marketing Studies; Vol. 6 vast knowledge in these fields provides a security for the information presented by the book and which is reliable. Kannan P. K. (2017). Digital marketing: A framework review and research agenda. International Journal of Research in Marketing 34(1) 22-45. The article tries to evaluate and bring out the description of a framework for the research in digital marketing and that which touches the strategies of marketing as well as the processes that surrounds the digital initiative. It brings out the variations within the digital marketing front. The work by the author seem to align itself with an area of business concentration given their roles. The author works in the University department of Business which is in line with the aspect of digital marketing. Scaling from this knowledgeable field it is evident about how well the author has provided his information and on the research conducted and hence reliability achieved. [...]
*** PLEASE READ THE INSTRUCTIONS AND VIEW THE ATTACHED EXAMPLE BEFORE BID*** Your assignment is to prepare an annotated bibliography using APA style on the following 8 topics: Marketing environment Branding Pricing Marketing communications Marketing channels Competitor analysis Customer behavior Social media and digital marketing Develop a good annotated bibliography following the instructions below. You may use the resources you find for this assignment, for example, in the threaded discussions and written assignments throughout this course. This assignment must be completed and submitted by the due date. The assignment has the following two parts: The list of sources used. The annotation for each source. In the assignment you submit, the annotation for each source should follow the current APA style. Your list of sources must contain ten sources of information on the given subjects to include the following: One book Four articles from the Hunt Library databases Two scholarly articles Three contemporary and practical business journal articles Special note: Wikipedia is not an acceptable source for scholarly work. Do not use Wikipedia as a source for this or any academic assignment. All sources must be correctly documented in APA style, and the entire references list must be correctly formatted in APA style. The annotation for each source has two parts: A short summary of 1-3 sentences of the information found in the source. An evaluation of the source’s credibility, reliability, currency, possible bias, and usefulness with respect to the given topic.