IKEA is the worlds major home furnishing dealer with stores located worldwide. Each year IKEA stores welcome 565 million visitors, while more than 450 million sessions have been documented to its website. The implemented low-price strategy in conjunction with an array of functional, smartly designed products that satisfy every lifestyle and life stage of its customers, who come from every generation and type of household, is accountable for its rapid growth and its enormous success. The company Company overview IKEA began to create its own furniture 1955 and opened its first store in Sweden in 1958. IN 1959 it began to produce self-assembly furniture to lower freight chargers and other costs to retail customers, a strategy that proceeds until today. IKEA now has over 200 stores in 30 countries. Each store has about 9500 items on the market.