Student’s Name Instructor’s Name Course Date Can “Things" Buy Us Happiness? Advertising has been charged with many offenses. The main offense is that it fosters materialism. That advertising creates needs in consumers and that it is through the accumulation of products and services that these needs will be fulfilled.Advertisers make use of the free creative system to exploit different groups of people with wrong confusing and unpleasant information (Schmitt Joško Brakus & Zarantonello 167). The end result is that there is emergence of a population of consumers who are less caring and less informed. Critics assert that advertisements play on peoples’ feelings. This gives them assurances of social recognition and gender appeal leading to them to buy goods and services they cannot really manage to pay for and do not need. Consumers cannot be forced to buy products they do not need but adequate actual advertising can make the consumer accumulated for the satisfaction of their needs. Conclusion In conclusion it is evident that advertisements lead to the accumulation of products by consumers. The accumulation of products can only satisfy the needs of consumers. True happiness is brought by many other things that are not necessarily products for consumption. These things include free and leisure time consumers’ financial status job promotions good family relations well and stable health social status travelling to new places the type and quality of the products being consumed network externalities and time of consumption of the product. Works Cited Frey Bruno S. "Happiness as a Goal of Human Beings." Economics of Happiness. Springer Cham 2018. 1-4. George Monbiot Materialism: a system that eats us from the inside out retrieved from https://www.theguardian.com/commentisfree/2013/dec/09/materialism-system-eats-us-from-inside-out on 21/3/2018 at 8 am Schmitt Bernd J. Joško Brakus and Lia Zarantonello. "From experiential psychology to consumer experience." Journal of Consumer Psychology 25.1 (2015): 166-171. [...]
For this essay, you will think about the reading we have done on happiness and wealth/materialism, and respond to one of the following prompts: Option 1 Social critics have charged advertising with numerous offenses; a major offense is that advertising fosters materialism. Discuss to what extent advertisements create needs in consumers and then imply that through the accumulation of products those needs will be fulfilled. Is this relationship the way to find true happiness, according to what we have read/viewed? Things to Shoot For Show that you have carefully read the texts from this unit, and that you have fully digested and considered the different viewpoints and evidence. Feel free to also include outside research. Show you are really thinking about the topic – these are complex issues, so don‟t settle for easy answers. And don‟t feel that you have to take an either-or position. Write so that someone not in our class could understand it. Assume your audience has not read these texts. That means you'll need to briefly summarize key ideas/information and explain any unfamiliar terms. If you use the exact words from something you've read, be sure to put those inside “quotes” in your essay so that readers know you've borrowed another writer's wording. Essay should be 4-5 full pages (not including the Works Cited page), typed, 12 point font, double-spaced, 1-inch margins. Reference at least three texts (at minimum) we have read. Your essay must adhere to MLA formatting. This three-minute videoLinks to an external site. is very informative, and I strongly suggest you watch it. This templateLinks to an external site. from our text is also great.