Customer experience Institution Professor Course Date Customer experience Introduction Apple is a technology company that deals with electronic products like mobile phones different brands of computers and computer and also software and services to their customers globally. Apple uses IOS operating system on their devices. In addition the company also provide technical support services in the case to their customers in case of device failure or break down. Apple has positive customer experience in their services provision. Services achieved through their devices are of high quality in that their systems are not prone to malware and other securities challenges. (Morgan 2013)The appearance of their products is also eye-catching making them more user-friendly. Apple has their own software store where u can download applications that are fully compatible with their devices making it secure for the device in incase of any download Samsung is Technology Company that deals with phones no data or information stored in the gadget can get lost. On the other hand Samsung has not majored in security features on their device which scares the customer as they fear to lose their data on their device in case of any security issue. Also the play store and operating system implement influence the service they offer to their customer. All these technological capabilities of the company devices influence the taste and experience the customers will have on after using them. Reference Berry L. L. Carbone L. P. & Haeckel S. H. (2002). Managing the total customer experience. MIT Sloan management review 43(3) 85. Morgan R. (2013). Customer experience management. Meyer C. & Schwager A. (2007). Customer experience. Harvard business review 85(2) 116-126. Verhoef P. C. Lemon K. N. Parasuraman A. Roggeveen A. Tsiros M. & Schlesinger L. A. (2009). Customer experience creation: Determinants dynamics and management strategies. [...]
For example: if you select 2 services, one component must represent what you consider to have a ‘poor’ customer experience and the other component a ‘good’ customer experience. use normal sentences, do not make very professional.