Writing assignment (Example)

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Name of Student: Name of Instructor: Course Title: Date: International Marketing Question1: Assume the role of an American businessperson who is considering moving a business venture to either Indonesia or Australia. Discuss the potential positives and negatives of each move. Be sure to consider relevant similarities and differences between the two potential markets. International marketing is the process of marketing product and services globally in more than one countries to create exchanges that gives an individual or an organization satisfaction. Many companies are moving from one country to another due to many factors such as new markets geographic advantage risk diversification and competitive parity. For instance I am an American businessperson considering moving my business ventures to either Indonesia or Australia. Before moving my business ventures to either of these countries I have considered the potential positives and statement. A company’s successful global brand is the key to being recognized by many people and having good reputations globally. Global branding does much of the marketing of products and services for the company around the world. Global branding ensures consistent communications to various clients in all export markets. It also reduces the company’s risks in the global campaign by developing branding strategies and advertisement strategies which deliver successful results. Example of global brands include McDonalds. Many people know golden arches. The company can use the golden arches anywhere in the globe and people will recognize them as McDonald’s. this is because of their success in the global market. If there is any company seeking to be global they should consider building their brand name as it carries their reputation along. It is the company’s most valuable resource. [...]

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This exam covers textbook material from Chapter 8 through Chapter 14. To complete the exam, respond to the four essay-response items presented. Your responses may be based upon any of the material covered in the course, as well as any outside-of-class material that you believe to be appropriate.