The tourist decision-making process II (Reflective exercise 2)
Additional readings (NB: you are not expected to read all of these!!) Learn: Cai, L.A., Feng, R. &Breiter, D. (2004). Tourist purchase decision involvement and information preferences.Journal of Vacation Marketing, 10(2), 138-148. Learn: Bieger, T. &Laesser, C. (2004). Information sources for travel decisions: toward a source process model. Journal of Travel Research, 42, 357-371. Learn: Gartner (1993) Image formation agents Learn: Jenkins, O.H. (1999). Understanding and measuring tourist destination images.International Journal of Tourism Research, 1, 1-15. Learn: Beeton, S. (2005). Film images and destination marketing.Film-induced tourism (pp. 43-66).Clevedon: Channel View Publications. e-book:Frochot, I &Batat, W. (2013). The influence of images in shaping the consumer experience(pp.113-130).Oxford: Goodfellow Publishers DO (4/10): 1. Imagine you are taking a trip to Tokyo, Japan. You will be in the city for 3 nights, from 8-11 June, 2018. You are travelling with a friend, and want to spend between $NZ70-150 per night on your accommodation per person. With this scenario in might, I want you to choose your accommodation. You can use any source of information you like, but you might use at least one accommodation review/booking website (e.g. tripadvisor.com, booking.com, expedia.com). In your reflective exercise: a. Outline the sources you used to make you your decision, and the process you went through in making your decision. b. Discuss the accommodation you chose, and the criteria that were important to you in making your final decision. (should be 400 to 450) CONSIDER (6/10): 2. Do you think it is true that the longer a trip, and the further away the destination, the more information search is undertaken in the decision making process? What other factors need to be considered? (4 marks) (it should be near about 400 to 450 words) 3. To what extent do you agree that social media plays an important role in the destination image you have of places? Has social media ever influenced your decision to visit a place? (2 marks).( 200 to 250 words)
