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positioning Presentation

Using the same company you chose for your Week 2 assignment TECNO MOBILE, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.  Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.  Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.  Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Develop a Summary slide. Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). Identify a Perceptual map. Explain the Map placement. Identify your references. Format your assignment consistent with APA guidelines.
Using the same company you chose for your Week 2 assignment TECNO MOBILE, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.
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Assignment ID
42699
Discipline
CREATED ON
September 17, 2016
COMPLETED ON
September 18, 2016
Price
$30
This order has already been completed on Studybay
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Check price for your PowerPoint Presentation
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hnrolo9050
March 26, 2017
hnrolo9050
Great piece of work. Recommend her strongly.
mariali67887
March 24, 2017
mariali67887
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rein1433
March 23, 2017
rein1433
great work