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Marketing Plan Students Name University Affiliation Zephyrhills Bottled Water Zephyrhills Bottled Water is beverage company founded in 2015 that bottles and distributes mineral water. As a startup company Zephyrhills experienced surprising sales and demand due to the popularity of its natural spring water claimed to come directly from the native Floridan Springs. Zephyrhills water was bottled in a variety of sizes with little other differences in the products they sold. As a result sales began to plummet and Zephyrhills Bottled Water Company were in urgent need of a new organizational direction. The corporate board decided to rebrand the product and with a little enhancement and renovation re-release it to the public. A marketing plan was required to highlight the specifics of the new Zephyrhills Bottled Water product distribution. Situational Analysis: SWOT Model Strengths Zephyrhills bottled water is passed through the latest technologically advanced distillation processes that remove any impurities the discrepancies in sales estimation. While it is unlikely that the mentioned marketing maneuvers fail a reasonable contingency might be to cut down on the amount of product diversification and reinvest the effort and capital into more conventional advertising methods e.g. television and billboards. References Panagiotou G. (2003). Bringing SWOT into focus. London Business School Review 14(2) 8-10. Grönroos C. (1997). Keynote paper From marketing mix to relationship marketing-towards a paradigm shift in marketing. Management decision 35(4) 322-339. Ferrier C. (2001). Bottled water: understanding a social phenomenon. Ambio 30(2) 118-119. Doria M. F. (2006). Bottled water versus tap water: understanding consumers' preferences. Journal of water and health 4(2) 271-276. Savage N. & Diallo M. S. (2005). Nanomaterials and water purification: opportunities and challenges. Journal of Nanoparticle research 7(4-5) 331-342. Wilk R. (2006). “Bottled water: th pure commodity in the age of branding. Journal of Consumer Culture 6(3) 303- 325. [...]
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Market Plan for (Zephyrhills bottled Water) instructions attached, Please follow instructions. (Pay no attention to the due dates) Include SWOT Analysis chart on the product. APA format
Subject Area: Marketing
Document Type: Poetry Prose
