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Marketing and sustainability in the age of globalization Student’s name Course Professor Institution Date Table of Contents TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc509530448 \h 31.1 Overview of Proton Iriz Electric Vehicle PAGEREF _Toc509530449 \h 32.0 Preview of the marketplace Malaysia. PAGEREF _Toc509530450 \h 32.1 Marketing Values and Objectives of sustainability. PAGEREF _Toc509530451 \h 32.2 The Vision and Mission of the Corporate Social Responsibility PAGEREF _Toc509530452 \h 42.3 Objectives of sustainability PAGEREF _Toc509530453 \h 42.4 Code of conduct PAGEREF _Toc509530454 \h 53.0 Marketplace analysis. PAGEREF _Toc509530455 \h 63.1 Analysis of Macro-Environment using pestle PAGEREF _Toc509530456 \h 63.2 Social factors PAGEREF _Toc509530457 \h 63.3 Economic factors PAGEREF _Toc509530458 \h 73.4 Political factors PAGEREF _Toc509530459 \h 73.5 Technological factors PAGEREF _Toc509530460 \h 74.0 Analyzing Customer Behavior in the Marketplace PAGEREF _Toc509530461 \h 85.0 Analyzing microenvironment using Porter’s Five Forces PAGEREF _Toc509530462 \h 85.1 Threats of New Entry PAGEREF and joining a supply chain are different and why it matters. In Globalization in an age of crisis: Multilateral economic cooperation in the twenty-first century (pp. 165-212). University of Chicago Press. Bermejo R. 2016. Handbook for a sustainable economy. Springer. Fleming D. and Søborg H. 2016. 5 Proton–Malaysia’s national car project. Cars Automobility and Development in Asia: Wheels of Change p.80. Fletcher R. and Crawford H. 2013. International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Murphy C.J. and Middleton V.C. 2015. Sustainability and environmental change in a small company in the pharmaceutical marketing industry. International Journal of Teaching and Case Studies 6(1) pp.44-60. Noor I.B.M. and Lingam D.V. 2014. Malaysians perceptions toward PROTON car. Advances in Environmental Biology pp.513-523. Rose K. 2014. Adopting Industrial Organizational Psychology for Eco Sustainability. Procedia Environmental Sciences 20 pp.533-542. Søborg H. and FLEMING D. 2016. Proton–Malaysia’s national car project: between success and failure? In Cars Automobility and Development in Asia (pp. 90-110). Routledge. [...]
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Subject Area: Marketing
Document Type: Research Paper
