Report on Apple Companys marketing Strategy

Its main work is to design, develop and sell consumer electronics, computer software and also deals with online services, (Masuch, 2012, 45). The concept of cooperate objective refers to a particular type of goal that is usually realistic and usually is set by a particular company and in the long run is able to affect the various internal strategic decisions of the company, (Sheehan, 2011, 71). The cooperative objectives have different targets and the targets are used by the companies to be able to reach its required standards. The targets specify the particular time frame required to measure the success of the business. This is majorly looked into while assessing the success of the company. Not only do they use advertising at their stores but also use word of mouth to spread awareness of their products as well.

By using word of mouth they have an advantage over other companies. Seeing an ad makes you want to buy something, however, hearing someone you know talk positively about a specific product makes you want to buy it more. Apple takes another step in front of its’ competitors when it comes to their stores, (Lopez, 2015, 71). Not only do the stores further advertise for the company by reminding people of the products, because of the glass and metal like structure, but also because it gives a chance for customers to get up close and personal with all the products. The products usually has a simple and uniform design. At it started with the with designing and manufacturing computers, the company continued to expand its portfolio to be able to become an innovative and influential multinational technology company by producing more and more innovative products.