Production Process and Marketing Strategy Name Institution Production Process and Marketing Strategy The production process in manufacturing resembles a river. Many people associated with production refer to the terms "upstream" and "downstream" as part of the production process. Upstream defines the inputs that are required for production. On the contrary downstream is the process by which commodities are produced and delivered to the customers. The article When Marketing is Strategy by Niraj delivering products to specific consumers is the reason why most customers today prefer a certain brand over another thus promotes more consumption of a particular product. The rate of consumption would eventually determine the price of commodities by the producing companies. In summary the strength of most companies is entitled to downstream processes that ensure satisfaction of consumers’ wants. References Dawar N. (2013). When Marketing is Strategy. Harvard Business Review 91(12) 100-108. [...]
Choose an article from the Harvard Business Review that deals with one or more of the elements of marketing strategy (product, price, place, promotion; or, if services related, people, process, and physical evidence) and summarize the article, addressing the following questions: 1. Why is the author writing about the subject? 2. What is the thesis of the article? 3. What are the key points/facts presented in the article? 4. What are the conclusions and recommendations? 5. Explain how the information in the article can inform marketing strategy. That is, how is the information presented important to a marketer in designing a marketing strategy? 6. Critique the article: Is the article useful? Why or how? Is the article well-written and easy to understand? What is your assessment of the article? Would you recommend it to others? Why? You are expected to use marketing terms and professional language when assessing the article.