Madness as a term is defined as "The status of senseless folly" by the modern English dictionary. The general understanding of madness within the text of Hamlet mirrors that of the notion of madness in society, which is more an work or tendencies which differs significantly from typical or accepted level, a lack of logic or rational thought. Perception influences every individuals condition, in a sense we are little or nothing within population if we aren't perceived to be so:
"Though this be madness, yet there may be method in't. " (3. 2. 206)
- Polonius commenting on the state of Hamlets behaviour. This essay seeks to argue that, that is made for the sanity of Hamlet & that the madness he tasks using circumstances is nothing more than a guise to cover his dark ambition.
The business strategy of AP has been on the basis of acquiring a series of short-term competitive advantages by adopting measures that raised the Cost of doing business for those its competitors by raising the hygiene element in the business. So far, Asian Paints has been using its distribution power and logistical efficiency to realize this advantage. The benefit obtained by leveraging on circulation durability is short-lived and ultimately imitable. In addition, AP has generated such a considerable network that getting incremental gain out of enhancing the circulation network could be very hard. The next rational step for AP to consider to gain competitive edge would be through either route control or through occupying headspace. AP should make an effort to increase the window of competitive advantage by using Marketing as a tool to acquiring a competitive edge.