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Website Analysis (Example)

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Information Technology Name Institution Affiliation Introduction Research studies have proved that online business-to-consumer (B2C) applications are critical in improving the markets of most of the businesses. Bharati and Chaudhury (2015) in their work revealed that unlike the traditional approaches this form of marketing had taken the opportunity to provide seamless services to the growing number of both the online and offline consumers. One of such industry that has used the online platform to improve its operations using the (B2C) approach is the automobile motor vehicle industry. Through its companies such as Ford Motors Tesla Motors and the Al Shamali Group of companies in the United Arab Emirates. All these companies have taken the opportunity to use the online platform to improve its marketing operations and to reach out to the growing number of consumers. Therefore this paper will take the opportunity to critically analyze how these organizations have developed form of marketing to provide seamless services to the growing number of both the online and offline consumers. Through improvement in a few areas of their weaknesses they will continue to provide some of the most excellent services to the global community. Therefore other firms within the industry should follow suit to meet the competitive edge. References Bharati P. & Chaudhury A. (2015). Product customization on the web: an empirical study of factors impacting choice board user satisfaction. Dweiri F. Kumar S. Khan S. A. & Jain V. (2016). Designing an integrated AHP based decision support system for supplier selection in the automotive industry. Expert Systems with Applications 62 273-283. Trilling B. & Fadel C. (2012). 21st-century skills: Learning for life in our times. John Wiley & Sons. Waller S. Bradley M. Hosking I. & Clarkson P. J. (2015). Making the case for inclusive design. Applied Ergonomics 46 297-303. [...]

Order Description:

Use public websites to do the research, focus will be on marketing, sales, and customer service transactions with end-consumers (B2C). Choose an industry in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as companies. Review several websites for companies in this industry and select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site). Each below bullets should be a separate header: • An introduction. • Analysis (analyze each of the websites in terms of the overall look and feel of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski (will be attached)). • Write findings, including the following: 1. Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site. 2. Describe and compare the ways that these companies’ websites address the “7 Cs” and any other characteristics you wish to emphasize. For example: How easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the use of graphics and animation appropriate for the target audience? Were the linking capabilities of the Web exploited? Was there as sense of “community”? Was a privacy policy available and easy to find? • Recommendations (based on analysis, provide recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and consider whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor)). • The Middle Eastern company that you have selected is interested in offering an educational product or a service free-of-charge to consumer. You are hired to do the following: What method should the company use to offer its educational product/service to the consumer to receive consumers’ attention? How should the company bring this free educational product/service to the market? • Conclusion.

Subject Area: Information Technology

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $60

Words 2200

Pages 8

Completed in 11 days

Expert Richard Y

Client Review

Thanks, always the best.


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