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Italy- Global Marketing Group Project- Cultural Analysis (Example)

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Name: Institution: Instructor: Date: Cultural Analysis of Italy Executive Summary This report provides an evaluation of cultural analysis data in Italy which aims at helping the marketer in planning and making marketing decisions. The research draws a close analysis of the impact of various cultural factors to marketing and tries to interpret this information into more than just facts but also what they mean in the marketing sector. The report looks into the key factors that influence marketing one of the major factors is the political system of Italy. Politics in Italy are characterized by corruption and scandals and this has for so long astonished the economic system of Italy which could instead be robust. It was inevitable that constant chaos would sooner or later result to political system weaknesses that would translate to problems in the economic system as proved in the 2011 Eurozone crisis. The government of accidents sicknesses family allowances and unemployment. Consequently Italy has a national health plan which provides for medical and hospital benefits. Healthcare regarded as a right for every Italian citizen and residents and therefore the national plan is designed to cover every legal resident of Italy. The official language in Italy is Italian while the written language is Latin and Italian Braille. Language dialects of Italy Include Tuscan Bavarian Language Western Lombard Resian Swiss German Royasc Aostan French Faetar and Sabino Dialect. Works Cited "Family Marriage & Gender Roles." Catholics & Cultures 30 June 2016 "Functions of Local Government - Good Governance Guide." Home - Good Governance Guide "Italy | Facts Geography & History." Encyclopedia Britannica "Italy." The Legal Protection of Foreign Investment : A Comparative Study Kajava Mika. "Religion in Rome and Italy." Oxford Handbooks Online  2015. Rubba P. et al. "The Mediterranean Diet in Italy: An Update." More on Mediterranean Diets  2006 pp. 85-113. [...]

Order Description:

Instructions are below for my Class Project in Global Marketing with Italy being the country chosen ( attached is the pdf of entire project, I only need the Cultural Analysis section from 1a-x I. CULTURAL ANALYSIS The data suggested in the cultural analysis include information that helps the marketer make market planning decisions. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country. The information in this analysis must be more than a collection of facts. Whoever is responsible for the preparation of this material should attempt to interpret the meaning of cultural information. That is, how does the information help in understanding the effect on the market? For example, the fact that almost all the populations of Italy and Mexico are Catholic is an interesting statistic but not nearly as useful as understanding the effect of Catholicism on values, beliefs, and other aspects of market behavior. Furthermore, even though both countries are predominantly Catholic, the infl uence of their individual and unique interpretation and practice of Catholicism can result in important differences in market behavior. I. Introduction Include short profi les of the company, the product to be exported, and the country with which you wish to trade. II. Brief discussion of the country’s relevant history III. Geographical setting A. Location B. Climate C. Topography IV. Social institutions A. Family 1. The nuclear family 2. The extended family 3. Dynamics of the family a. Parental roles b. Marriage and courtship 4. Female/male roles (changing or static?) B. Education 1. The role of education in society a. Primary education (quality, levels of development, etc.) b. Secondary education (quality, levels of development, etc.) c. Higher education (quality, levels of development, etc.) 2. Literacy rates C. Political system 1. Political structure 2. Political parties 3. Stability of government 4. Special taxes 5. Role of local government Guideline cat2994X_cn_579-588.indd 580 at2994X_cn_579-588.indd 580 8/3/10 2:44 PM /3/10 2:44 PM CONFIRMING PAGES Country Notebook A Guide For Developing A Marketing Plan 581 D. Legal system 1. Organization of the judiciary system 2. Code, common, socialist, or Islamic-law country? 3. Participation in patents, trademarks, and other conventions E. Social organizations 1. Group behavior 2. Social classes 3. Clubs, other organizations 4. Race, ethnicity, and subcultures F. Business customs and practices V. Religion and aesthetics A. Religion and other belief systems 1. Orthodox doctrines and structures 2. Relationship with the people 3. Which religions are prominent? 4. Membership of each religion 5. Any powerful or infl uential cults? B. Aesthetics 1. Visual arts (fi ne arts, plastics, graphics, public art, colors, etc.) 2. Music 3. Drama, ballet, and other performing arts 4. Folklore and relevant symbols VI. Living conditions A. Diet and nutrition 1. Meat and vegetable consumption rates 2. Typical meals 3. Malnutrition rates 4. Foods available B. Housing 1. Types of housing available 2. Do most people own or rent? 3. Do most people live in one-family dwellings or with other families? C. Clothing 1. National dress 2. Types of clothing worn at work D. Recreation, sports, and other leisure activities 1. Types available and in demand 2. Percentage of income spent on such activities E. Social security F. Healthcare VII. Language A. Offi cial language(s) B. Spoken versus written language(s) C. Dialects VIII. Executive summary After completing all of the other sections, prepare a two-page (maximum length) summary of the major points and place it at the front of the report. The purpose of an executive summary is to give the reader a brief glance at the critical points of your report. Those aspects of the culture a reader should know to do business in the country but would not be expected to know or would fi nd different based on his or her SRC should be included in this summary. IX. Sources of information X. Appendixes

Subject Area: Marketing

Document Type: Research Paper

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Words 275

Pages 1

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