Importance of Intercultural Communication Student Name Institutional Affiliation Importance of Intercultural Communication As the world continues to be more globalized due to interconnectivity there is the need for adequate intercultural communication among people from diverse cultural backgrounds. Language plays a very significant role in globalization and intercultural communication. When people from different cultures interact there is a potential for “cultural noise” hence making communication very difficult. Intercultural communication therefore refers to the effect of culture religion and social attributes on human interaction. In today’s global scenario the success of international business activity depends on the effectiveness of communication with different cultures. Effective intercultural of people excellent cross-cultural communication is paramount to the achievement of organizational objectives. Proper attention to the importance of intercultural communication is a potential force for positive outcomes in international and regional business. References BIBLIOGRAPHY John Doorley H. F. (2007). Reputation Management: The Key to Successful Public Relations and Corporate Communication. New York: Taylor & Francis Group. News H. (2017). How cultural differences impact international business in 2017. Hult International Business School 4. Schmidt W. V. (2007). Communicating Globally: Intercultural Communication and International Business. Los Angeles: SAGE. Wanda M. L. Lee G. O. (2014). Introduction to Multicultural Counseling for Helping Professionals. Abingdon: Routledge. [...]
Write an analytical essay, of at least two page, in which you discuss the importance of intercultural communication in corporations.