Internet in Businesses Name Institution Professor Course Date Internet in Businesses Amazon is an American cloud computing market strategy that uses e-commerce platform to advertise its products through internet. The company wasfounded by Mr. Jeff Bezos in 1994. Its headquarters are situated at Seattle Washington Dc. It is the largest selling company in terms of internet retailing platform considering the of revenue generated and second in sales.It started as bookstore and later extended to video recording and music mp3s (Santiago 2017). Amazon has different websites for retailing in US Canada United Kingdom and some other countries in the Middle East. Due to slow growth of investments the company decided to add employees and by 2016 the number was 180 000 and hence over all the branches it has social features on social commerce websites: An empirical study. Technological Forecasting and Social Change 95 57-72. Liu C. & Hong J. (2016). Strategies and service innovations of Haitao business in the Chinese market: A comparative case study of Amazon. cn vs Gmarket. co. kr. Asia Pacific Journal of Innovation and Entrepreneurship 10(1) 101-121. Santiago D. R. (2017). The role of FSC certification to maintain sustainability: the case of Precious Woods Amazon Company. Revista Brasileira de Estratégia 10(1) 8. Smith A. D. Rupp W. T. & Offodile O. F. (2017). Amazon. com Inc.: Retailing Giant to High-Tech Player?. Tuarob S. & Tucker C. S. (2015). Quantifying product favorability and extracting notable product features using large scale social media data. Journal of Computing and Information Science in Engineering 15(3) 031003. [...]
Many companies, or firms, use the Internet to help customers better understand their products and to allow them to become more familiar with their brands. In this assignment, consider all of the firms of which you are a customer. Select one and conduct a case study analysis on how it uses the Internet to better educate its customers—and potential customers—about its products, in order to build a greater brand recognition. Include the following: Describe the firm and its business. Locate the Web site address of the firm. Analyze the Web site, and how the firm uses it for brand recognition. Explain how Web site is used to educate customers about the products. Provide examples. Describe how the Web site is used to create a lasting, favorable impression with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products. Describe how the strategies used may affect customer behavior toward its products. Once complete, submit your assignment to your instructor. The content of your paper should determine the length. Refer to the Customer Knowledge and the Internet Scoring Guide to ensure you have met the requirements of the assignment, prior to submitting.