Influencer Marketing Author Institution Affiliation Influencer Marketing Influencer marketing is a form of advertisement whereby the creation of awareness is achieved through targeting individuals with more influence over potential buyers. The process sees to it that all marketing activities are oriented around this potential influencer. With the need to act as or imitate this individual the target group establishes a bond with the product in the market. This strategy has since been working for a very long period of time therefore bringing out the need to adopt it. Influencer marketing through the use of social media is important since it helps link you to the target group without any extra expense meet by trying out various options. With all this properly laid out it is evident how much important influencer marketing is and the need to use this mode when advertising a product on social media. References Byrne E. Kearney J. & MacEvilly C. (2017). The Role of Influencer Marketing and Social Influencers in Public Health. Proceedings of the Nutrition Society 76(OCE3). Travis. H. (2017). Social Media Today. 6 Big Benefits of Using Influencer Marketing in Your Social Strategy. Retrieved from www.socialmediatoday.com S. (2016). # Sponsored: The Emergence of Influencer Marketing. [...]
What is influencer marketing and why it there a need/want for it? Need a in depth analysis about influencer marketing through the use of social media! Need a very well written paper!