INFLUENCE OF INTERNET MARKETING TO CONSUMERS Student’s name Course code Professor’s name University name City/State Date of submission INFLUENCE OF INTERNET MARKETING TO CONSUMERS Introduction Fashion represents clothing and a particular style of outlook. It expresses identity and sends a lot of messages regarding the personality of different people. On the other hand fashion has always been evolving as a result of differences in social and cultural attitude location and even time. As fashion evolves so does the customer base and market width. In a business setting a company or any firm aims at maximizing their profits. It is with this respect that fashion companies and designers should come to their drawing board and find out the best strategies of widening their customer base- the internet! Firstly any fashion designer company should understand the general aspects surrounding clothing and fashion. Clothing is one of the codes for reading society. be done by incorporating various principles propagated in consumer behaviour theories and models. Bibliography HEATON M. (2012). Internet marketing. Delhi Research World. public.eblib.com SILVERSTEIN B. (2012). Business to business internet marketing seven proven strategies for increasing profits through internet direct marketing. [Gulf Breeze Fla.?] Maximum Press. www.books24x7.com K. B. (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken Wiley. www.books24x7.com ZAHAY D. L. & ROBERTS M. L. (2018). Internet marketing: integrating online and offline strategies. Boston MA Cengage Learning. DODSON I. (2016). The art of digital marketing: the Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns. ZAPPALÀ S. & GRAY C. (2007). Impact of e-Commerce on Consumers and Small Firms. Farnham Ashgate Pub. public.eblib.com HASEN J. (2012). Mobilized marketing: driving sales engagement and loyalty through mobile marketing. Hoboken N.J. Wiley. www.123library.org KEILLOR B. D. (2007). Marketing in the 21st century. Westport Conn Praeger. http://ebooks.abc-clio.com/?isbn=9780313086434. [...]
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