BMW Case study Author’s Name Institutional Affiliation Critical issues and Problems Critical Issues BMW motor vehicle which is branded as the “ultimate driving machine” is a German based company that was established in the year 1916. The company begun as an aircraft engine manufacturing company during the World War 1 & 2 but in the mid-20th century it has evolved into a motorcycle and motor vehicle manufacturing company. The company’s logo which is a spinning propeller blade in a blue sky background is a well-known and respected symbol. Initially it was thought to symbolize the company’s first operations as an aircraft manufacturer but with later revelation in the New York times it was revealed to depict the colors of the state of Bavaria which is the headquarter of its operations. In the 1980s and 1990s company’s car productions targeted the baby boomers and professional yuppies who wanted sport cars. a way that it is large and also profitable in order to serve its customers best. In addition the market segment should have a large percentage of an homogeneous group that will be worth pursuing using the best marketing programs that have been tailored to meet specific needs of the customers. Market responsiveness/actionabilityThis means that the consumers in a specific market segment should be able to respond effectively to that marketing strategies and programs that have been tailored to meet their needs. The development of a unique marketing program designed for each market segment will only be necessary if the consumers are not willing to react to products that have been designed for them. References Michel K. (2013). The Durable Use of Consumer Products: New Options for Business and Consumption. Springer science and Business media publishers Robert J. (2007). The Measurement of Durable Goods Prices. University of Chicago press [...]
Case Study #1 - BMW ,page 272.The assignment needs to be at least four pages in length. Be sure to follow the APA formatting for this assignment. What are the critical issues or problems? What are the alternatives? What recommendations can be made? How can you justify your strategy? At least 3-5 journal articles required.