Lidl is a German structured multinational company. Lidl is the marked down super market. All over the world round about 8000 branches of Lidl are in working now. josefsherfas is basic creator of the Lidl, the first store of Lidl was established in 1930. Lidl marked down rate schemes provides it more room for growth and after some period its moves across the restrictions of Germany and today over 20 contries, lidl has its stores. In UK only above then 5000 stores are functioning. The Lidl has the big competition with the plantation foods, which is the main supplier of frozen foods in britain market. The last year revenue produced by the Lidl was the 70 billion USD. A hurdle in the Lidl increase of the performance and the market share is the criticism of lidless treatment of its personnel.