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Strategy Management Assignment 2 New

This is the feedback given by the professor to improve the assignment You need to bring the customer in. You spend a great deal of time telling me what Baytonia is and what it does, but I miss a little the customer side, so if you could bring the "voice of the customer" that would be outstanding. (no need to actually ask customers. What I think would help you a lot is to put yourselves on the shoes of the customers: I am sure they do not say they use Baytonia to "increase quality time spent at home". Why would someone use Baytonia instead of the alternatives? This would be really good to know. Also, and a little detail, the competitive advantage needs a "story". You are listing everything Baytonia does and is, but that is a description, not competitive advantage: why are you better than the alternatives? As for the improvement opportunities, particularly those regarding your generic strategy. I understand what you are trying to do, but please make it more apparent because even though you describe your differentiation on slide 7, the impression the reader gets is that you are simply at parity with other firms doing similar things. What I mean by this is simply that you need to work harder to show the competitive advantage that you wish to create from the strategy, following the logic we discussed in class: 1) Market and industry analysis confirm the opportunity and inspire the strategy 2) A generic strategy is chosen, the "story" is presented, and all the elements that lead to it are described (taking inspiration on the canvas, for example) 3) The firm´s competitive advantage (the outcome of strategic decisions and actions) becomes apparent: it is easy to explain ("customers come to us because of X1, X2,..., Xn) and the result is that we have a higher return rate than competitors, taking into account the fact that we are starting up so the metrics aren´t the same. With that in mind, please expand slide 7! It still reads as an expression of desire, and as a list. Do not panic,however: all the elements are there, but you need to do a deeper work of putting them together so they are easy to understand. As of today, for example, you can´t reply in 30 seconds to the question: "what is Baytonia´s strategy?" If I asked you that question, you would be forced to read slide 7 and that would not be too good. What I am asking you to do is to imagine that you have to present your strategy and your competitive advantage to a potential investor (or any other powerful stakeholder) and you have only 30 seconds for each: what would you say? Well, put that on slide 7 and keep all the details in annex, or in a different slide.
This is the feedback given by the professor to improve the assignment You need to bring the customer in. You spend a great deal of time telling me what Baytonia is and what it does, but I miss a little the customer side, so if you could bring the "voice of the customer" that would be outstanding. (no need to actually ask customers.
Assignment ID
414470
Discipline
CREATED ON
1 March 2018
COMPLETED ON
2 March 2018
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